SEO Studio Software Review

Before I get into the review of this software, I wanted to make few comments regarding the basics of search engine optimization (SEO) and why finding the best keywords to build your site around and optimizing your site correctly is so important.

Every day thousands of people get their first website online with the hopes of generating income, leads, or using their website for their brick-and-mortar business to generate additional new customers. Whatever your reason to getting your website online is, you'll find out soon that being visible on the Internet is not enough to generate visitors to your site.

As a matter of fact the only people who will know about your website are the ones who will read your business card or your pamphlet or other marketing printed materials that you have distributed through traditional means.

It won't be long before you will want to know more about “Search Engine Optimization” or "SEO", which includes reviewing your website’s structure, navigation and overall appeal to the search engines. Essentially you should be building a website for your visitors and the search engines as well. But these tasks don’t have to be separate, in most cases search engine optimization and a well-structured site that appeals to your visitors as well, should go hand-in-hand.

When to start thinking about search engine optimization

Unfortunately in most cases, a search engine friendly, well optimized website is only an afterthought, long after the site goes live.

The hardest thing to explain to new site owners about SEO is that it’s very difficult to attain a top 10 ranking in a short period of time for a popular keyword search term and a pretty tight budget.

However, you have to start somewhere and the best place is to develop a site around a series of basic SEO principles that will eventually provide a properly optimized site to the search engines.

The question is, who optimizes your site and how the optimization and link building efforts can turn into real ranking results on Google, Bing and the other major search engines. Google dominates the search market, but the basics principals are the same to rank well in Bing and others as well.

Google has become the leading search engine commanding over 60% of the total searches worldwide. Google uses a ranking algorithm and internally developed popularity scoring system called PageRank. PageRanks orders the results according to their importance in the network, with a so called 'democratic' voting.

The importance of good, incoming links

Basically, Google evaluates the quality of incoming links from other sites linking to yours. Google assigns a score or value to each incoming link and gives a link popularity boost to yours site. Google then combines PageRank with different analysis and algorithm techniques to place your page in the search result.

To prevent the index from being violated and spammed by users, Google constantly changes its algorithm and updates its index frequently. The best way to place well in the search results is to develop a site that is a magnet for links from others sites. The best policy, as you might assume, is to be honest.

To achieve a top 10 ranking on Google, you have to optimize your site’s visible content, making sure the content is relevant to your website’s main theme. The next step is finding appropriate links for your site by contacting other webmasters related to your niche.

But before you start optimizing your site’s content, you need to learn how to select the most relevant "keywords" for your site to target in its content pages and incoming links anchor text. It is necessary to clearly determine the type of content your site offers and then select the keywords on which to base your optimization efforts.

The keywords can classify the content of your website according to services, products and the content it offers, usually ranging from a single word phrase such as, “insurance” to a multiple word phrase like “car insurance New York”. You'll have more ranking success with multiple word keyword phrases than single word keywords because of the higher competition you'll face with the single keywords.

The balance between search popularity and competition

Competing with the fewest possible sites that share the same keywords is your goal, but the target keywords still must generate enough visitors from your optimization efforts to be worthwhile in terms of increased visitors, leads or sales. Optimize your website with the content in mind that a typical user in your target audience would find engaging. Try to be specific with your keywords and remember that people rarely use single words for web searches. In most cases each target search phrase should contain between 2 and 3 words.

Now that your target keyword is selected and your site is optimized, we have to move onto how to get Google to “like” our site more than our competitors. One of the most important ranking factors used by search engines to rank a website is its link popularity index, which is closely related to the number of web pages that link to a specific website. Great importance is placed on external links by the search engines pointing to a site, but it doesn’t mean that we should treat each link the same.

It would be far too easy to manipulate a website’s link popularity if the search engines only measured the number inbound links, so the engines also distinguish link quality. Meaning, it's not just the number of links that matter, but the quality of links too.

Because of this, the search engines are constantly changing and tweaking their algorithms and filtering out sites that try to manipulate link popularity.

Moreover, when the search engines detect suspicious link building practices in the external links pointing to a website, they penalize the site by lowering the rankings or completely remove the site from the search engine index. External links are very important to a site’s ranking, but also very dangerous to a ranking if used without any control.

Although there are hundreds of link building methods you can use to build links to your site, some are completely within Google’s webmaster guidelines and some are completely “black hat”, link building.Make sure you do your homework to be sure that you're helping and not hurting your site in the rankings. If you stick with quality content and proper link building techniques and you should never have a problem.

SEO Studio Software Review

A great SEO software tool can not only help you with getting your Web site found but also does a whole lot more. SEO Studio software does a great job and comes in 4 editions, Lite, Standard, Pro and Enterprise. The standard version does all of the following and more, with the Pro and Enterprise versions having even more functionality.

By using SEO Studio, you'll be able to reveal:

• What are the factors that affect search engine rankings?
• Why your competitors are getting top rankings
• What are the factors that search engines use to rank your site?
• How to optimize your pages without the risk of being penalized
• How to finding the most suitable links for your site
• And more!
  

You will also be able to:

• Manage an unlimited number of websites
• Search for up to 100 potential link partners with keyword or competitor links
• Manage, email and check reciprocal links on up to 50 link partners
• Compare your website with your top ranking competitors using an unlimited number of keywords and get a detailed analysis report with the Top 10 Spy
• Analyze up to 24 web page elements with the Keyword Analyzer and Top 10 Spy
• Find ranking positions on over 250 search engines up to 500 positions deep with the Ranking Tool and create comprehensive ranking reports.
• Customize your company name and logo on all available reports
• And more!

The Lite version is free and this gives you a chance to try the software risk-free to see what you think. The Web is getting more competitive everyday and having SEO Studio on your side is a great advantage.